Introduce yourself. Properly. (San Francisco)

Advertising / Art Direction

After the success of our UK OOH campaign we were asked to create an OOH Awareness campaign for a station takeover at 4th and King station in San Francisco. We spent time upfront analysing the flow of traffic in order for us to use the space to create a dialogue with passing commuters. Building on the humour of the original campaign we used language relating to the large community of technology companies in the area.