Introduce yourself. Properly. (UK)Advertising / Art Direction
In April and September 2017 we launched an Awareness campaign throughout the tube network in London. The primary objective was to introduce MOO to a wider audience and show why business cards are still a necessity in the digital age.
“Introduce yourself. Properly.” speaks to people through the power of shared experiences. By highlighting funny, awkward, interactions ‘gone wrong’, we prove why our products are so important. No one wants to be forgotten, misheard or misunderstood – and we’ve all been there. It’s human, relatable, and clearly solving a problem that would sway people who’ve never even considered business cards before.
The tone of voice, knowing wink and humour tells our audience a lot about our brand personality, and allows them to connect with us in a way that’s both meaningful and memorable.