SkinsArt Direction / Web
Art Direction for Series 1 (2007) e4 teen drama Skins in conjunction with media agency Holler. This break-through drama was one of the first to utilise social media (Facebook, Bebo, MySpace) to build a highly interactive fan base. Fans were asked to send in a “skin” for the website and finalists were chosen weekly. Working closely with the Company Pictures, Channel 4 Marketing and Commissioning, we also invited fans to secret events where they could interact with the cast members.